Guide to Agile Marketing
White paper
Publisher: workfront
Agile Marketing refers to a modern approach to team structure and collaboration within marketing organizations. It is based on newly defined roles, responsibilities, and an innovative workflow organization. As a result, the capacity and productivity of marketing teams can be increased significantly.
A study conducted by Workfront with marketers who have implemented and applied Agile Marketing found that ideas, products, and campaigns were developed and launched up to 93% faster. Agile Marketing is particularly adaptable to current changes and evolving market conditions.
In marketing, a great deal can also be achieved through simple and less resource-intensive measures compared to traditional marketing instruments. The purpose of this guide is to provide you with a comprehensive understanding of Agile Marketing. Equip yourself with the knowledge and tools you need to transform your team into an Agile Marketing team. The guide answers all key questions regarding its origins, approach, methods, and best practices.
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